Apr 24, 2024  
2012-2013 Graduate Catalog 
    
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2012-2013 Graduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

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HRMA 6379 - Entertainment and Venue Marketing

Cr. 3.
Introduction to the fundamental busines/marketing concepts necessary for successful sports and entertainment events. This course provides a solid knowledge base in the areas of marketing foundations, economics, sponsorships, public relations, sales, advertising, licensing, and other industry-related topics.


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