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Apr 23, 2024
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COMM 4365 - Digital Public Relations and AdvertisingCredit Hours: 3.0
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 3353 or equivalent skills, and either COMM 3360 or COMM 3368 .
Incorporation of the Internet into integrated communication. Advertising models, promotion activities, relationship marketing and research methodology. Web audience measurement and Internet user characteristics and behavior.
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