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Apr 19, 2024
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COMM 4366 - Advertising Account PlanningCredit Hours: 3.0 Lecture Contact Hours: 3 Lab Contact Hours: 0 Prerequisite: At least a C in COMM 2310 and COMM 3360 or 3368 or consent of instructor.
Advertising planning that includes strategy, creative and idea development. May be repeated once for credit.
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