Apr 19, 2024  
2016-2017 Undergraduate Catalog 
    
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2016-2017 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

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COMM 3377 - Strategic Public Relations Planning

Credit Hours: 3.0
Lecture Contact Hours: 3    Lab Contact Hours: 0
Prerequisite: COMM 3360  or COMM 3368 .

Students will learn how to identify a public relations opportunity or problem, conduct research, and prepare a strategic plan designed to take advantage of the opportunity or to solve the problem.


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