Mar 28, 2024  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

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COMM 3362 - Advertising Sales

Credit Hours: 3.0
Lecture Contact Hours: 3    Lab Contact Hours: 0
Formerly COMM 3362 Broadcast and Cable Sales
Prerequisite: COMM 3360 .
Description
Concepts, theories, problems, and practices across media platforms. Includes research, media planning, applied ratings, role of representative firms, promotion, and client negotiation.
Typically Offered: Fall



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