Nov 25, 2020  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

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COMM 4365 - Digital Public Relations and Advertising

Credit Hours: 3.0
Lecture Contact Hours: 3    Lab Contact Hours: 0
Prerequisite: COMM 3353  or equivalent skills, and either COMM 3360  or COMM 3368 .
Description
Incorporation of the Internet into integrated communication. Advertising models, promotion activities, relationship marketing and research methodology. Web audience measurement and Internet user characteristics and behavior.



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