Oct 14, 2019  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

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COMM 3363 - Global & Multicultural Advertising

Credit Hours: 3.0
Lecture Contact Hours: 3    Lab Contact Hours: 0
Prerequisite: COMM 3360 .
Description
Study of the major concepts of international advertising and their importance to global marketing and communication activities around the world, the history and current state of international and cross-cultural advertising practice, and the influence of cultural factors on international and cross-cultural advertising and communication practices.



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