Mar 29, 2024  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

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COMM 4387 - Media and Political Campaigns in the Digital Age

Credit Hours: 3.0
Lecture Contact Hours: 3    Lab Contact Hours: 0
Prerequisite: COMM 1301  and COMM 2310  , or consent of instructor.
Description
This course explores the relationship and effects between political campaign messages (political advertising, PR and campaign messages, debates), mass media, and the voter (public) agenda. Students will study how political candidates, political strategists, journalists/media pundits, and citizens construct, transmit, and understand political messages, including how news, new media, advertising, and entertainment media contribute to the shaping of political perceptions, emotions, and behaviors during an electoral campaign.



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