| |
May 12, 2024
|
|
|
|
|
MARK 7372 - Services MarketingCredit Hours: 3.0
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: Graduate standing and MARK 6361 or MARK 6A61 .
Addresses unique aspects of services, such as intangibility, lack of inventory and close interaction between provider and customer, as well as the associated marketing and management tasks for the provider, including managing demand and human resources. Special emphasis on the determinants of service quality and the link between internal business practices and customer satisfaction.
Add to Portfolio (opens a new window)
|
|