Apr 24, 2024  
2019-2020 Graduate Catalog 
    
2019-2020 Graduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

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MARK 7378 - Strategic Selling

Credit Hours: 3.0
Lecture Contact Hours: 3   Lab Contact Hours: 0
Prerequisite: Graduate standing and MARK 6361 or MARK6A61 and BZAN 6310 or BZAN 6320 .

Developing and managing major accounts with an emphasis on selling to complex enterprises with high-margin opportunities. Examining new ways to segment accounts. Business-to-business emphasis.



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