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Apr 20, 2024
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PHCA 6315 - Healthcare Marketing Credit Hours: 3.0
Lecture Contact Hours: 0 Lab Contact Hours: 0
Prerequisite: graduate standing or consent of instructor.
Review of marketing concepts, techniques, and strategies. Introduces theories and models for interpretation and prediction of buyers’ motives, attitudes, and responses and integrates information into marketing strategies. Addresses strategic planning for effective market problems and effective direction and control of marketing operations.
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