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May 01, 2024
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LAW 5243 - Advertising and Marketing Law Credit Hours: 2.0
Lecture Contact Hours: 2 Lab Contact Hours: 0
Prerequisite: N/A.
Advertising and Marketing Law teaches both the law and commercial perspectives concerning the advertising and marketing to consumers in a survey format that includes treatment of issues from false advertising under the Lanham Act, Federal Trade Commission regulation and enforcement, state attorney general enforcement, consumer class actions, substantiation of advertising claims, Internet advertising, consumer protection, privacy, data protection, trademark law, business torts, constitutional law, copyright law, social media marketing, and several other areas of law that are important to advertising and marketing to consumers.
Note: Course may be repeated with permission from the Law Center Office of Admissions.
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