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May 01, 2024
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MARK 4372 - Services MarketingCredit Hours: 3.0
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: MARK 3336 ; good academic standing; and one or more of the following: pre-business major with advisor approval, declared business major, or if required for a declared minor or special program.
Description
Marketing services. Service quality effects on firm performance. Integration of perspectives of top management, marketing, operations, and human resource management.
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