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Mar 28, 2024
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DIGM 2357 - Content Strategy & DevelopmentCredit Hours: 3.0 Lecture Contact Hours: 2 Lab Contact Hours: 3 Prerequisite: A grade of C or higher in DIGM 1350 and DIGM 1376. Description Developing a content strategy from a brand perspective. Digital storyboarding for multi-touch, multichannel campaigns using personalized communications software.
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