Mar 28, 2024  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

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DIGM 2357 - Content Strategy & Development

Credit Hours: 3.0
Lecture Contact Hours: 2    Lab Contact Hours: 3
Prerequisite: A grade of C or higher in DIGM 1350 and DIGM 1376.
Description
Developing a content strategy from a brand perspective. Digital storyboarding for multi-touch, multichannel campaigns using personalized communications software.



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