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Apr 23, 2024
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HRMA 4350 - Strategy and Innovation in the Hospitality IndustryCredit Hours: 3.0
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: HRMA 2350 .
Description
The purpose of this course is to provide the students with concepts and applications of strategic management of innovation in hospitality. Due to the uniqueness of services, it is vital to secure sustainable competitive advantages in the market based on innovation in service design and delivery. This course examines various innovation spaces (i.e., product, process), and recognizes several views of innovativeness (e.g., firm-centric, customer-centric, and entrepreneurial). Topics include service-dominant logic, value co-creation, innovation/innovativeness, innovation space, technology and environment, customer-driven business models and competitive advantages resulting from innovation, and entrepreneurial innovation.
Additional Fee N
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