May 02, 2024  
2020-2021 Graduate Catalog 
    
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2020-2021 Graduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

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MARK 7373 - Business to Business Marketing

Credit Hours: 3.0
Lecture Contact Hours: 3   Lab Contact Hours: 0
Prerequisite: MARK 6361 or MARK 6A61 .

Characteristics of business buyers and guidelines for effective B2B marketing.


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