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Apr 19, 2024
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HRMA 6363 - Social Media in the Hopsitality Industry Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: None.
This course examines the strategic use of technology in modern hospitality and tourism organizations focusing on the utilization of Information and Communication Technologies (ICT) and social media as a marketing and management tool. The application and use of both business intelligence and hospitality business analytics is also explored.
Repeatability: No
Additional Fee: Y
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