May 16, 2024

2021-2022 Undergraduate Catalog

2021-2022 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

COMM 4374 - Strategic Communication Research Projects

Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0

Prerequisite: COMM 2310, COMM 3360 and COMM 3369, and consent of instructor.
Description
Students will learn to outline, execute and evaluate strategic communication research, understand and be able to use content analysis, focus groups, interviews, surveys and experiments, and apply quantitative and qualitative research methods in a research project.
Repeatability: N

Note: Consent of instructor is required for enrollment.
Additional Fee: Y