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May 05, 2024
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GHL 3348 - Principles of Hospitality Revenue ManagementCredit Hours: 3 Lecture Contact Hours: 3 Lab Contact Hours: 0 Prerequisite: HRMA 1367. Description The principles of pricing strategies, distribution channels, market segmentation, and demand forecasting from a financial and managerial perspective. Current industry technology will be used to reinforce the concepts. Repeatability: No
Additional Fee: Yes
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