Mar 29, 2024  
2022-2023 Graduate Catalog 
    
2022-2023 Graduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

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MARK 7370 - Luxury Marketing

Credit Hours: 3.0
Lecture Contact Hours: 3   Lab Contact Hours: 0
Prerequisite: MARK 6361 or MARK 6A61 .

Provides an understanding of the fundamentals of the luxury industry and effective marketing of luxury goods and services. Using luxury brand exemplars, students will gain a broad knowledge of brand strategy development.



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