Apr 24, 2024  
2022-2023 Graduate Catalog 
    
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2022-2023 Graduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

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MARK 7374 - New Product Development

Credit Hours: 3.0
Lecture Contact Hours: 3   Lab Contact Hours: 0
Prerequisite: Graduate standing and MARK 6361 or MARK 6A61 .

New product development and testing, business analysis for new products and applications of marketing planning models for successful introduction of new products.


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