May 27, 2023  
2022-2023 Graduate Catalog 
    
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2022-2023 Graduate Catalog
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MARK 8337 - Behav Constructs in Mkt

Credit Hours: 3.0
Lecture Contact Hours: 3   Lab Contact Hours: 0
Prerequisite: graduate standing and MARK 6361 .

Development of a model of buyer behavior.


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