Apr 19, 2024  
2022-2023 Graduate Catalog 
    
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2022-2023 Graduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

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MARK 7377 - Customer Relationship Management and Database Marketing

Credit Hours: 3.0
Lecture Contact Hours: 3   Lab Contact Hours: 0
Formerly/Same as: MARK 7377 - Customer Relationship Management.
Prerequisite: MARK 6361 or MARK 6A61 and BZAN 6310 or BZAN 6320 .

Concepts and analytical tools for managing customer relationships and analyzing customer data


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