Apr 24, 2024  
2022-2023 Graduate Catalog 
    
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2022-2023 Graduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

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GHL 6363 - Social Media in the Hopsitality Industry

Credit Hours: 3
Lecture Contact Hours: 3   Lab Contact Hours: 0
Prerequisite: None.

This course examines the strategic use of technology in modern hospitality and tourism organizations focusing on the utilization of Information and Communication Technologies (ICT) and social media as a marketing and management tool. The application and use of both business intelligence and hospitality business analytics is also explored.
Additional Fee: Yes


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