Apr 20, 2024  
2022-2023 Graduate Catalog 
    
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2022-2023 Graduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

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MARK 7352 - Marketing to Empowered Healthcare Stakeholders

Credit Hours: 3
Lecture Contact Hours: 3   Lab Contact Hours: 0
Prerequisite: Graduate standing.

Overview of marketing in the healthcare field, including segmentation, targeting, positioning, consumer behavior, and marketing strategy.
Repeatability: No

Additional Fee: N


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