Apr 20, 2024

2013-2014 Undergraduate Catalog

2013-2014 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

COMM 4365 - Digital Public Relations and Advertising

Credit Hours: 3.0 (Lecture Contact Hours:3; Lab Contact Hours:0)

Prerequisite: COMM 3353 or equivalent skills, and either COMM 3360 or COMM 3368.

Incorporation of the Internet into integrated communication. Advertising models, promotion activities, relationship marketing and research methodology. Web audience measurement and Internet user characteristics and behavior.