Apr 20, 2024  
2013-2014 Undergraduate Catalog 
    
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2013-2014 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

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MARK 3336 - Elements of Marketing Administration

Credit Hours: 3.0 (Lecture Contact Hours:3; Lab Contact Hours:0)
Prerequisite: junior standing.

Marketing orientation of the political, social, legal, and economic environments. Development of marketing programs incorporating these perspectives. Formulation of strategies for the design, pricing, channels, and promotion of products/services.


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