Apr 25, 2024

2014-2015 Undergraduate Catalog

2014-2015 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

COMM 3360 - Principles of Advertising

Credit Hours: 3.0 - Lecture Contact Hours: 3 ; Lab Contact Hours: 0

Prerequisite: junior standing or consent of instructor.

Advertising theories and techniques within an integrated communication context.