May 21, 2022  
2014-2015 Undergraduate Catalog 
2014-2015 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

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COMM 3362 - Advertising Sales

Credit Hours: 3.0 - Lecture Contact Hours: 3 ; Lab Contact Hours: 0
Formerly COMM 3362 Broadcast and Cable Sales

Prerequisite: COMM 3360 .

Concepts, theories, problems, and practices across media platforms. Includes research, media planning, applied ratings, role of representative firms, promotion, and client negotiation.

Typically Offered: Fall

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