May 01, 2024  
2014-2015 Undergraduate Catalog 
    
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2014-2015 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

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HRMA 3379 - Entertainment and Venue Marketing

Credit Hours: 3.0 - Lecture Contact Hours: 3 ; Lab Contact Hours: 0
Introduction to the fundamental business/marketing concepts necessary for successful sports and entertainment events. This course provides a solid knowledge base in the areas of marketing foundations, economics, sponsorship, public relations, sales, advertising, and licensing.


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