|
Mar 29, 2024
|
|
|
|
2012-2013 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]
Advertising Concentration, Communication Minor
|
|
Return to: Major and Minor Fields of Study Listed Alphabetically
The concentration provides basic knowledge, skills and ethical considerations to prepare students for entry into advertising careers. Specific areas of study include theory, principles, analytical and critical skills, ethical requirements, copywriting, media planning and placement, campaign design and execution requirements, research methodologies, data analysis techniques, and communications skills especially appropriate for advertising careers.
|
Note(s):
(Must earn a C in COMM 2310 before proceeding to advanced communication courses.) 2. Select 6 hours (two courses) of required Advertising electives from:
3. Select 6 hours (two courses) from:
|
Return to: Major and Minor Fields of Study Listed Alphabetically
|
|