Mar 29, 2024  
2012-2013 Undergraduate Catalog 
    
2012-2013 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

Advertising Concentration, Communication Minor


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The concentration provides basic knowledge, skills and ethical considerations to prepare students for entry into advertising careers. Specific areas of study include theory, principles, analytical and critical skills, ethical requirements, copywriting, media planning and placement, campaign design and execution requirements, research methodologies, data analysis techniques, and communications skills especially appropriate for advertising careers.

Advertising Sequence


Note(s):


(Must earn a C in COMM 2310  before proceeding to advanced communication courses.)

2. Select 6 hours (two courses) of required Advertising electives from:


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