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    University of Houston
   
 
  Dec 15, 2017
 
 
    
2016-2017 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

Advertising, B.A.


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College of Liberal Arts & Social Sciences  > Jack J. Valenti School of Communication  > Advertising, B.A.

The degree provides basic knowledge, skills and ethical considerations to prepare students for entry into advertising careers. Specific areas of study include theory, principles, analytical and critical skills, ethical requirements, copywriting, media planning and placement, campaign design and execution requirements, research methodologies, data analysis techniques, and communications skills especially appropriate for advertising careers.

Communication Major


All undergraduate majors in the Jack J. Valenti School of Communication must complete, with a GPA of at least 2.00, 12 semester hours as follows:

COMM 1301 , COMM 1302 , COMM 2300 , and COMM 4303 .

To take Jack J. Valenti School of Communication courses at the 3000- and 4000-level, students should complete the three lower level courses required of all Communication majors, COMM 1301 , COMM 1302 , COMM 2300 . Majors should complete them in their first 60 hours; transfer students should do so in their first two semesters at the university.

Students who enroll (register) for advanced courses without completing the nonadvanced requirements may be dropped by the instructor or the school. Neither the school nor the instructor will be responsible for tuition refunds.

To graduate with a Bachelor of Arts in communication:

Students must achieve a 2.00 cumulative GPA in all courses that count toward the major with at least a C in each.

No COMM course for major (or minor) may be retaken more than twice.

Jack J. Valenti School Requirements (12 hours)


Required Electives: 9 hours (three courses) from:


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