This certificate program will improve your general marketing capabilities, based on a three step process for identifying, delivering and communicating value to your customers.
Step 1 is to use market information to understand customer needs, customer perceptions, and the competitive landscape so you can identify a value proposition that fits your organization and will be well received in the market.
Step 2 is to deliver on that value proposition by ensuring that all aspects of your current products and business practices are consistent with the value proposition and by developing new products that deliver on the value proposition.
Step 3 is to communicate your value to customers in a compelling, relevant way.
You must be a current Bauer graduate (MBA or M.S. Finance) student to enroll in any of our certificate programs.