Oct 01, 2023  
2017-2018 Undergraduate Catalog 
2017-2018 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

Marketing, B.B.A.

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C.T. Bauer College of Business  > Department of Marketing and Entrepreneurship  > Marketing, B.B.A.

Courses in marketing (MARK) focus on various topics in the marketing of goods and services. Topics include how to conduct market research, how to understand buyer behavior, how to formulate marketing strategies, how to sell, how to manage selling operations, how to use databases to manage customer relationships, how to manage marketing communications programs, and how to conduct and manage digital marketing programs.

A marketing major is appropriate for students who plan careers in selling, sales management, digital marketing, retailing, or marketing staff functions such as marketing communications, market research, and general marketing management.

Marketing Major Coursework (36 semester hours)

see also the Marketing B.B.A specialty track: Marketing with a Certificate in Professional Selling  

  • Credit Hours: 3.0 (Students with a Marketing major or minor who take MARK 3337  to meet the Business and Professional Communication requirement for the B.B.A. must take an additional three-hour Marketing course.)
  • Credit Hours: 3.0
  • Advanced Marketing Electives 12hrs*
  • *Consult the Marketing advisor for approved substitutions for MARK electives in other non-business departments.


    Additional Elective Hours Required:

  • Approved Advanced Business Electives 6hrs (3000-4000 level business course)
  • Advanced Electives 6hrs (any 3000-4000 level course)
  • General Electives 6hrs (any 1000-4000 level course)

General B.B.A. Requirements

In order to earn a Bachelor of Business Administration (B.B.A.) degree, students must complete credit hour requirements:

  • UH Core Courses & College Requirements,
  • Pre-Business courses,
  • STAT 3331 Statistical Analysis for Business Applications
  • Additional UH Core Courses
  • Advanced-Level Business Requirements (required for all business majors),
  • Additional Elective Requirements
  • Major Coursework Requirements

along with noncredit requirements:

  • Assenting to the Bauer Code of Ethics and Professional Conduct, and
  • A passing score on an Excel Competency Exam as a prerequisite for STAT 3331 and filing a degree plan, and
  • A business writing evaluation (BWE), administered through GENB 3302. Clearing the BWE is required to file a degree plan.

Credit Hour Requirements

Students seeking the Bachelor of Business Administration degree must complete freshman-sophomore core and pre-business requirements, upper-level business core and required courses, major requirements, pass an Excel Competency Exam, and clear the business writing evaluation (BWE).

The total hours required for a Bachelor of Business Administration degree are summarized below. Students in the Bauer Business Honors Program have additional requirements as specified under the description of the Bauer Business Honors Program.

Students pursuing the Global Energy Management Professional Program (GEM-PP) track in Finance have specialized degree requirements listed under the GEM-PP track for a major in finance. Other specialty programs, such as the Professional Program in Accounting, the Entrepreneurship Program, and the Program for Excellence in Selling, may have additional admission and program requirements as specified by the program.

B.B.A. requirements also listed as approved UH core courses may fulfill both requirements, but students must have a minimum of 120 credit hours to earn the B.B.A.

Specific course requirements in each category are discussed in the following sections:

UH Core Courses & College Requirements

12 Credit Hours

Pre-Business Courses

 21 Credit Hours

Courses require completion with a grade of “C” or higher.

Statistics 3331 - Statistical Analysis for Business Applications

3 Credit Hours

Additional UH Core Courses

24 Credit Hours

Advanced-Level Business Required Courses

24 Credit Hours

This section is required for all business majors.

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