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    University of Houston
   
 
  Nov 24, 2017
 
 
    
2017-2018 Undergraduate Catalog

Public Relations, B.A.


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College of Liberal Arts & Social Sciences  > Jack J. Valenti School of Communication  > Public Relations, B.A.

The degree provides basic knowledge, skills and ethical considerations to prepare students for entry into public relations and advertising careers. Students will learn the communication requirements to represent organizations, products, services, operations and policies effectively. Specific areas of study include theory, principles, analytical and critical skills ethical requirements, public policy development, campaign design and execution requirements, research methodologies, data analysis techniques, and communications skills especially appropriate for public relations careers.

Communication Major


All undergraduate majors in the Jack J. Valenti School of Communication must complete, with a GPA of at least 2.00, 6.0 semester hours as follows:

COMM 1301 , and COMM 4303 .

To take Jack J. Valenti School of Communication courses at the 3000- and 4000-level, students should complete COMM 1301 . Majors should complete it in their first 60 hours; transfer students should do so in their first two terms at the university.

Students who enroll for advanced courses without completing the nonadvanced requirements may be dropped by the instructor or the school. Neither the school nor the instructor will be responsible for tuition refunds.

To graduate with a Bachelor of Arts in communication:

Students must achieve a 2.00 cumulative GPA in all courses that count toward the major with at least a C in each.

No COMM course for major (or minor) may be taken more than three times.

Jack J. Valenti School Requirements (6.0 hours)


Required Electives: 3 hours (one course) from:


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