This certificate program will improve your general marketing capabilities, based on a three-step process for identifying, delivering and communicating value to your customers.
Step 1 is to use market information to understand customer needs, customer perceptions, and the competitive landscape so you can identify a value proposition that fits your organization and will be well received in the market.
Step 2 is to deliver on that value proposition by ensuring that all aspects of your current products and business practices are consistent with the value proposition and by developing new products that deliver on the value proposition.
Step 3 is to communicate your value to customers in a compelling, relevant way.
For additional information regarding the certificate program and new elective course options for the certificate, please visit Bauer Certificate Programs.
You must be a current Bauer graduate student to enroll in any of our certificate programs.
Credit hours required for this certificate: 9.0
Students must complete MARK 7362, MARK 7368, plus three additional credit hours from the list below for a total of 9 credit hours.