Nov 30, 2022  
2019-2020 Graduate Catalog 
    
2019-2020 Graduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

Marketing, MS


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C.T. Bauer College of Business  > Department of Marketing & Entrepreneurship > Marketing, MS

The Master of Science in Marketing program is a 36-hour program that can be completed in 12 months of full-time study or 24 months of part-time study. It offers:

  • Cutting-edge curriculum. Learn the latest in digital marketing, social media marketing, customer relationship management and more.
  • Customized learning.  Select electives that build deep knowledge in areas such as Digital, Analytics, Product Management, Sales Leadership and Entrepreneurship & Technology.
  • Connections to the business community. Opportunities and encouragement to do real-life projects with Houston’s business community.
  • World-class faculty. The Chronicle of Higher Education recently ranked Bauer #9 among leading research universities for scholarly productivity in marketing, and our executive faculty have had the job you want.
  • Prize-winning programs in digital marketing, selling and sales management, and entrepreneurship.

The MS in Marketing admits students for fall and spring semesters. The students range in age from 22-31 with average work experience of 2 years and average GMAT scores of 575.

Please visit our website for more information: http://www.bauer.uh.edu/graduate-studies/prospective-students/ms-marketing/.

Admission Requirements


Admission eligibility for the Master of Science in Marketing requires a four-year undergraduate degree (or foreign equivalent) from an accredited institution. The undergraduate degree may be in any discipline.

Applications are accepted for Fall and Spring terms.

A complete application should include:

  •  Application for Graduate Studies
  • Transcripts
    • Domestic transcripts - official transcripts from all higher education institutions attended
    • International transcripts - one original transcript and degree certificate in the original language and the other must be an official English Translation of the transcript.
  • Test Scores
    • Official GMAT or GRE scores, less than 5 years old
    • International applicants must submit comply with English language proficiency requirements.Full details are found at http://www.uh.edu/graduate-school/admissions/international-students/english-proficiency/.
      • One of the following tests may be submitted to meet this requirement. Please note that scores over two years old will not be accepted.
      • Official TOEFL (Test of English as a Foreign Language) score above 603 on the paper-based test or 100 on the Internet-based test.
      • Official IELTS (International English Language Testing System) score above 6.5.
      • Official PTE Academic (Pearson Test of English Academic) minimum of 70.
  • Non-refundable Application Fee(s)
    • An application fee is required and varies depending on type of application.
  • Additional Requirements for International Applicants are described in more detail at http://www.uh.edu/graduate-school/admissions/international-students/.

NOTE: International students must have a four-year degree from an accredited university to apply for the MBA. Three-year degrees are not considered equivalent. There is no bridge program at UH. Students with a three-year degree will likely need to combine it with a completed master’s degree from their home country before applying.

The following documents must also be submitted as part of the application package:

  •  Resume

  • Goal Statement- In one to two pages, discuss what motivates you, how your personal and professional experience has shaped you, and how will you maximize the specialized Master’s degree to reach your future goals.

  • Letters of Recommendation

Degree Requirements


The Master of Science in Marketing consists of 36.0 credits of graduate study:  10.5 credits of required foundation courses and one professional project, the remaining coursework comprised of electives.

Program information is subject to change.

Required Foundation Courses and Professional Project


10.5 Credit Hours

Elective Area Options


25.5 Credit Hours

Students can choose from a wide variety of electives offered in the following areas:

Department/Program Policies


  • All coursework in the MS in Marketing Program is graduate-level. 
  • Non-marketing electives may be included in your MSM program with prior approval from the UH Department of Marketing & Entrepreneurship.
  • Waiver/Transfer Credit Guidelines
    • Students who have completed appropriate courses in previous graduate course work may waive and/or transfer a maximum of nine semester credit hours, with departmental approval.
    • The waiver and/or transfer of coursework is based on the following guidelines:
    • A waiver of a core course eliminates that requirement and reduces the number of hours required.  A waiver of ACCT 6331, BZAN 6310 or MARK 6A61 is possible if the student has taken sufficient undergraduate coursework as approved by the UH Department of Marketing & Entrepreneurship.
    • The Professional Project requirement may not be waived.
    • Courses for which transfer credit is requested must have grades of ‘B’ or higher and may not be more than five years old at the time of graduation from UH with the MSM degree.
    • The course work must be graduate-level and consistent with the advanced study of marketing within the elective fields offered for this degree.
    • Requests for the transfer of courses taken prior to enrolling at UH should be made during the first semester of attendance as a graduate student in the Bauer College of Business. Waiver/Transfer request forms are available in University Classroom and Business Building (UCBB) 424
    • Waiver/Transfer credit is not given for either professional experience or professional development courses.
  • Continuous Enrollment
    • Unless students petition for a leave of absence, they must maintain continuous enrollment during the fall and spring semesters. Students who are out of the program for more than one calendar year will be under the jurisdiction of the catalog in effect at the time of reentry.
    • Students who fail to maintain continuous enrollment for more than two calendar years must reapply for admission to the program and must meet admission requirements in effect at that time.
  • Effective Semester of Admission
    • Admission is granted for a specific semester. If students wish to postpone enrollment, they must secure approval from the graduate advisor. The first semester in which students, as graduate students, complete graduate-level work that applies toward a degree is the effective semester of admission.

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