Apr 19, 2024

2020-2021 Undergraduate Catalog

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2020-2021 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

Advertising Minor

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College of Liberal Arts & Social Sciences > Jack J. Valenti School of Communication > Advertising Minor

Students pursuing an Advertising Minor must complete a minimum of 9 advanced hours and a minimum of 9 hours in Residence.

1. Concentration Required Courses: (9 hours)

COMM 1301 - Media and Society Credit Hours: 3.0
COMM 2310 - Writing for Print and Digital Media Credit Hours: 3.0
COMM 3360 - Principles of Strategic Communication Credit Hours: 3.0

2. Required Electives: 3 courses (9 hours) from:

COMM 3326 - Graphics Applications Credit Hours: 3.0
COMM 3353 - Information & Communication Technologies I Credit Hours: 3.0
COMM 3361 - Advertising Copywriting Credit Hours: 3.0
COMM 3363 - Global & Multicultural Advertising Credit Hours: 3.0
COMM 3368 - Principles of Public Relations Credit Hours: 3.0
COMM 3374 - Strategic Social Media Credit Hours: 3.0
COMM 4360 - Media Planning & Placement Credit Hours: 3.0
COMM 4365 - Digital Public Relations and Advertising Credit Hours: 3.0
COMM 4366 - Advertising Account Planning Credit Hours: 3.0
COMM 4397 - Selected Topics Communication Credit Hours: 3.0
COMM 4398 - Independent Study Credit Hours: 3.0

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