Strategic Communication, B.A.

Communication Major

Students in good academic standing who meet the requirements below may declare a degree program in the Jack J. Valenti School of Communication. Students interested in the school but uncertain about a degree program may declare themselves Communication Unspecified (COMM-UN) up to completion of 30 hours. Then they must choose a degree program.

To declare a major in the Jack J. Valenti School of Communication a student must have a cumulative GPA of at least 2.25 or higher on minimum of 12 semester hours at UH.

A transfer student or UH non-communication student with 15-60 semester hours of college credit who wants to declare a degree program in the Jack J. Valenti School of Communication must have a 2.25 or higher cumulative grade point average, including any attempted transfer courses.

Applicants who have completed more than 60 semester hours of college credit need a 2.25 or higher cumulative grade point average on the last 60 hours.

Transfer students who have earned fewer than 15 semester hours of college credit must meet freshman admission requirements.

Students must achieve a 2.00 cumulative GPA in all courses that count toward the major with at least a C in each.

No COMM course for major (or minor) may be taken more than three times.

Hours Required For The B.A. Degree

• UH Core = 42 hours
• Jack J. Valenti School Requirements = 12 hours
• Strategic Communication = 27 hours
• CLASS General Degree Requirements  
  • CLASS Block = 6 hours
  • CLASS Diversity Course = 3 hours
  • Minor = 15 hours
  • Foreign Language = 6 hours at sophomore level
• General Electives = 9 hours

UH Core Curriculum Hours Included In COMM Requirements

• ENGL 1301 - First Year Writing I Credit Hours: 3
• ENGL 1302 - First Year Writing II Credit Hours: 3

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• HIST 1376 - The United States To 1877 Credit Hours: 3.0 or
• HIST 1377 - The U S To 1877 Credit Hours: 3.0

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• HIST 1378 - The U S Since 1877 Credit Hours: 3.0 or
• HIST 1379 - The United States Since 1877 Credit Hours: 3.0

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• MATH 1314 - College Algebra Credit Hours: 3 or
• MATH 1332 - Elementary Mathematical Modeling Credit Hours: 3

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• GOVT 2306 - US and Texas Constitution and Politics Credit Hours: 3
• GOVT 2305 - US Government: Congress, President, & Courts Credit Hours: 3

Jack J. Valenti School Requirements (12.0 hours)

• COMM 1303 - Writing for Communicators Credit Hours: 3.0
• COMM 1307 - Media and Society Credit Hours: 3
• COMM 2356 - Business & Professional Communication Credit Hours: 3
• COMM 4303 - Communication Law and Ethics Credit Hours: 3

Strategic Communication Required Courses (12 hours)

• COMM 2311 - Writing for Print and Digital Media Credit Hours: 3
• COMM 3360 - Principles of Strategic Communication Credit Hours: 3
• COMM 3369 - Strategic Communication Writing Credit Hours: 3

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  Plus one of the following capstone courses:

• COMM 4361 - Advertising Campaign Competition Credit Hours: 3.0
• COMM 4363 - Integrated Communication Campaigns Credit Hours: 3.0
• COMM 4368 - Public Relations Campaigns Credit Hours: 3.0
• COMM 4374 - Strategic Communication Research Projects Credit Hours: 3
• COMM 4384 - Strategic Communication Applications Credit Hours: 3

Strategic Communication Concentrations

Students will choose one of the following concentrations for the additional 15 hours required for the degree: