May 14, 2025  
2016-2017 Graduate Catalog 
    
2016-2017 Graduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

Department of Marketing and Entrepreneurship Faculty


Colleges  > C. T. Bauer College of Business  > Faculty: C.T. Bauer College of Business  > Department of Marketing and Entrepreneurship Faculty


Michael Ahearne.  Bauer Professor of Marketing Strategy. B.S., M.B.A., Worcester Polytechnic Institute; M.S., Ph.D., Indiana University.

Edward Blair.  Chair and Cemo Professor of Marketing and Entrepreneurship.  B.S., Ph.D., University of Illinois.

Steven Brown.  Bauer Professor of Marketing.  B.A., Prescott College; M.I.M., American Graduate School of International Management; Ph.D., University of Texas at Austin.

Rex Yuxing Du.  Hurley Professor of Marketing and PhD Coordinator.  B.Engr., Shanghai Jiaotong University; Ph.D., Duke University.

Betsy D. Gelb.  Sachnowitz Professor of Marketing.  B.J., University of Missouri; M.B.A., Ph.D., University of Houston.

Carl Herman.  Executive Professor of Marketing and Director of Executive Education, Stagner Sales Excellence Institute.  B.A., Colorado College; M.B.A., Southern Methodist University.

James Hess.  Bauer Professor of Marketing Science.  A.B., B.S.E., Princeton University; Ph.D., Massachusetts Institute of Technology.

Ye Hu.  Associate Professor of Marketing and Robinson Fellow.  B.A., B.Sc., Tsinghua University; M.Stat., Ph.D., University of Pennsylvania.

Sam Hui.  Associate Professor of Marketing.  B.S., Stanford University, M.S., Ph.D., University of Pennsylvania.

Kenneth Jones.  Executive Professor of Entrepreneurship and Director of Undergraduate Programs, Wolff Center for Entrepreneurship.  B.A., Bucknell University; M.B.A., University of Houston.

Jacqueline Kacen.  Clinical Professor of Marketing.  B.A., Wellesley College; M.B.A., Ph.D., University of Illinois.

John Karonika.  Clinical Professor of Marketing and Entrepreneurship.  B.S., M.B.A., University of Houston; Ph.D., Texas A&M University.

Steven Koch.  Executive Professor of Marketing and Director, Graduate and Professional Programs.  B.S., San Diego State University; M.B.A., California State University at Long Beach.

Partha Krishnamurthy.  Professor of Marketing, Conn Fellow, and Director, Institute for Healthcare Marketing.  B.S., Madras University; M.B.A., Bharathidasan University; Ph.D., Pennsylvania State University.

Joel LeBon.  Clinical Professor of Marketing and Director of Professional Development, Stagner Sales Excellence Institute.  M.S., M.Sc., Ph.D., Paris Dauphine University.

Alan Lish.  Executive Professor of Marketing and Entrepreneurship.  B.A., Case Western Reserve University; M.S., University of Texas at Austin; D.B.A., Nova Southeastern University.

Carlos Ortega.  Executive Professor of Entrepreneurship.  B.A., Our Lady of the Lake University; M.B.A., University of Chicago.

Vanessa Patrick.  Bauer Professor of Marketing and Director, Bauer Doctoral Programs. B.Sc., St. Xavier’s College (Bombay); M.B.A., Bombay University; Ph.D., University of Southern California.

Melanie Rudd.  Assistant Professor of Marketing.  B.A., University of Washington; Ph.D., Stanford University.

Seshadri Tirunillai.  Assistant Professor of Marketing.  B.E., Birla Institute of Technology and Science; M.Mgmt, Indian Institute of Technology Bombay; Ph.D., University of Southern California.

Amy Vandaveer.  Clinical Professor of Marketing.  B.A., Texas A&M University; M.B.A., University of Houston.

Kitty Y. Wang. Assistant Professor of Marketing. B.A., University of Western Ontario; Ph.D., University of Toronto.

James R. Webb.  Executive Professor of Marketing, Director Program for Excellence in Selling, and Executive Director, Stagner Sales Excellence Institute.  B.S., Florida State University; M.B.A., University of Houston.

William J. Zahn. Clinical Professor of Marketing. B.B.A., University of Texas at Austin; Ph.D., University of Houston.