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COMM 2370 - Introduction to Motion Pictures Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 1307, or consent of instructor.
Description
Introduction to the art, technology, economics, and social aspects of film.
Repeatability: No
Additional Fee: Y
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COMM 2371 - Media, Sports and Culture Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 1307 and COMM 1303.
Description
Examination of the impact of culture on sports and the role that sports media play in shaping social values. Students will analyze and produce sports media using a cultural lense.
Repeatability: No
Additional Fee: N
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COMM 2383 - Food As Communication Credit Hours: 3.0
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: None.
Description
Exploration of the ways food functions symbolically and materially as a communicative practice, and how we can examine those stories and then communicate them in a meaningful manner.
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COMM 3300 - Health Communication Credit Hours: 3.0
Lecture Contact Hours: 3 Lab Contact Hours: 0
Formerly COMM 4333
Prerequisite: junior standing or consent of instructor.
Description
Examination of the nature, contexts, theories, and selected research shaping health care consumers understanding of health communication issues.
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COMM 3301 - Doctor-Patient Interaction Credit Hours: 3.0
Lecture Contact Hours: 3.0 Lab Contact Hours: 0.0
Prerequisite: Junior standing or consent of instructor.
Description
Explores the nature of physician-patient interaction focusing on communication skills and advocacy development for both groups across the spectrum of healthcare delivery and examining selected theories.
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COMM 3302 - E-Health and Telemedicine Credit Hours: 3.0
Lecture Contact Hours: 3.0 Lab Contact Hours: 0.0
Prerequisite: Junior standing or consent of Instructor.
Description
Examination of how health information is communicated and disseminated through various technologies and delivery channels such as health internet sites, television programming, kiosks, and other elated technology-based materials.
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COMM 3303 - Health Literacy Credit Hours: 3.0
Lecture Contact Hours: 3.0 Lab Contact Hours: 0.0
Prerequisite: Junior standing or consent of instructor.
Description
The role of diverse communication skills and knowledge in making appropriate heath decisions.
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COMM 3304 - Multicultural Health Communication Credit Hours: 3.0
Lecture Contact Hours: 3.0 Lab Contact Hours: 0.0
Prerequisite: Junior standing or consent of instructor.
Description
Diverse ethnic meaning systems and their influences on health behaviors.
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COMM 3306 - End of Life Communication Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 1307 and COMM 1303, or consent of instructor.
Description
Mature examination of communication issues related to death and dying.
Repeatability: No
Additional Fee: N
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COMM 3311 - Editing for Print and Digital Media Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 2311.
Description
Editing messages such as public relations, advertising, news, features for print, broadcast, digital media; headline and caption writing; introduction to publication design; photo use and cropping; graphics, visuals.
Repeatability: No
Additional Fee: Y
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COMM 3312 - Global Journalism Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 1307 or consent of instructor.
Description
Learn about the practice and future of journalism across the globe as you learn how reporting is impacted by different political systems and how new, transnational media outlets have emerged. Students will also learn about foreign reporting, what it entails to live abroad while working for a U.S. media organization.
Repeatability: No
Additional Fee: Y
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COMM 3313 - Data-Driven Storytelling & Visualization Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 1307 and either COMM 2311 or COMM 2328.
Description
Students in this hands-on course will learn how to gather information, analyze it and visualize interactive, data-driven stories. Using database and visualization software, students will produce their own exciting digital stories and acquire skills highly valued in journalism jobs.
Repeatability: No
Additional Fee: N
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COMM 3314 - Intermediate Writing and Reporting Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 3
Prerequisite: COMM 2311.
Description
Gathering and writing news with emphasis on publishing in the student newspaper.
Repeatability: No
Additional Fee: Y
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COMM 3315 - News and Social Media Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 2311 or consent of instructor.
Description
Issues at the intersection of news and social media, including how social media is used to search and share news.
Repeatability: No
Typically Offered: Fall & Spring
Additional Fee: N
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COMM 3316 - Electronic News Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 2311.
Description
Theory and practice of assembling, writing, and presenting news for the electronic media.
Repeatability: No
Additional Fee: Y
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COMM 3317 - Multimedia Journalism Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 2311 or COMM 2327 or COMM 2328.
Description
Fundamentals of using multiple media to produce content for print, broadcast and online platforms.
Repeatability: No
Additional Fee: N
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COMM 3318 - Multimedia Storytelling Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 1303 and COMM 2320.
Description
Students will research a single topic and use various online tools to tell stories related to their topic that may incorporate images, video, sound, text, and audience participation.
Repeatability: No
Additional Fee: N
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COMM 3319 - Preproduction Management Credit Hours: 3.0
Lecture Contact Hours: 3.0 Lab Contact Hours: 0.0
Prerequisite: COMM 2320 .
Description
Principles of film and video preproduction and production management, including techniques of script breakdown, scheduling, budgeting, and producing of professional productions and student projects.
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COMM 3320 - Audio Production Credit Hours: 3.0
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 2320 or COMM 3317 .
Description
Audio as a medium of influence and expression with applied emphasis on audio production techniques used in radio, TV/cable, and film industries.
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COMM 3321 - Single Camera Studio Production Credit Hours: 3.0
Lecture Contact Hours: 2.0 Lab Contact Hours: 3.0
Prerequisite: COMM 2322 and consent of instructor.
Description
Single camera film-style studio production as a medium of influence and expression with an emphasis on motion picture production techniques incorporated into a High Definition Video environment.
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COMM 3322 - Latino Journalism Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 2311 or consent of instructor.
Description
Discussion of theorectical approaches to Latino news focusing on news creation, production, circulation, distribution and representations. Student will practice newswriting skills, producing a course-long news package or digital writing portfolio.
Repeatability: No
Additional Fee: Y
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COMM 3324 - Photojournalism Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: Junior standing or consent of instructor.
Description
Techniques of taking and editing pictures for mass media.
Repeatability: No
Additional Fee: Y
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COMM 3325 - Sports Journalism Credit Hours: 3.0
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 3314 , or consent of instructor.
Description
Sports broadcasting, reporting, and writing basics. Organizational structures of sports media organizations. Multimedia sports storytelling. Sports journalism ethics and theory.
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COMM 3326 - Graphics Applications Credit Hours: 3
Lecture Contact Hours: 2 Lab Contact Hours: 3
Prerequisite: COMM 1307, COMM 1303 and junior standing.
Description
Application of computer graphics and type principles in print journalism, advertising, art, and public relations.
Repeatability: No
Note: For Communication majors and minors only.
Additional Fee: Y
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COMM 3328 - Introduction to Sports Production Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 2320 and COMM 2328.
Description
Teaches students how both remote and studio productions are produced, including Esports, streaming internet sports production.
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COMM 3329 - Media Performance Credit Hours: 3
Lecture Contact Hours: 2 Lab Contact Hours: 3
Prerequisite: COMM 2320, COMM 2322, and COMM 2327 or COMM 2328.
Description
Performance techniques for media professionals in news, information, commercial, and entertainment programming.
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COMM 3331 - Communication in the Family Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 1307 and COMM 1303, or consent of instructor.
Description
Theories and research covering communication in the development of the family with an emphasis on parent-child and sibling communication.
Repeatability: No
Additional Fee: Y
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COMM 3332 - Effective Meeting Management Credit Hours: 3.0
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: junior standing or consent of instructor.
Description
Procedures for planning and conducting meetings, including large conventions, board meetings, and informal committees.
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COMM 3340 - Health Campaigns Credit Hours: 3.0
Lecture Contact Hours: 3.0 Lab Contact Hours: 0.0
Prerequisite: Junior standing or consent of instructor.
Description
Selected health campaign exemplars and mass customization of multimedia messages to identified segments
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COMM 3349 - Nonverbal Communication Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 1307 or consent of instructor.
Description
Introduction to major codes of nonverbal communication within personal, interpersonal and professional contexts. The course will help students develop heightened awareness of the role of nonverbal features in human interaction and foster a deeper understanding of nonverbal messages across social contexts.
Repeatability: No
Additional Fee: N
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COMM 3350 - Media Management Credit Hours: 3.0
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: ECON 2301 or consent of instructor.
Description
Administration of media properties, government and labor relationships, financing, scheduling, sales, and taxation.
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COMM 3352 - Small Group Process Credit Hours: 3.0
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 2356 or consent of instructor.
Description
Principles of group dynamics with attention to problem-solving activities.
Additional Fee: Y
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COMM 3353 - Information & Communication Technologies I Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 1307 and COMM 1303.
Description
Internet and basic transactions across the World Wide Web in the convergent mass communication computing environment. Explores the intersection and implications of information and communication technologies.
Repeatability: No
Additional Fee: Y
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COMM 3358 - Leadership Communication & Organizations Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 1307 and COMM 1303.
Description
Leadership communication in organizational contexts. Theories and types of leadership, power, influence, diversity, ethics, leadership development, and related communication behaviors and activities.
Repeatability: No
Additional Fee: Y
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COMM 3359 - Sports Media & Communication Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 1307 and COMM 1303 or consent of the instructor.
Description
Examines the impact of social and digital media’s role in the marketing efforts of sports brands. Emphasis on how to strategically use social media to increase value for a sports brand, as well as on strategic collaboration, tactical execution and measurement of digital and social media efforts.
Repeatability: No
Additional Fee: Y
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COMM 3360 - Principles of Strategic Communication Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 1307, COMM 1303, and Communication major or minor.
Description
Strategic communication principles, theories and techniques.
Repeatability: No
Additional Fee: Y
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COMM 3361 - Advertising Copywriting Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 2311 and Communication major or minor.
Description
Techniques of writing and developing advertisements for offline and online media.
Repeatability: No
Additional Fee: Y
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COMM 3363 - Global & Multicultural Advertising Credit Hours: 3.0
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 3360 .
Description
Study of the major concepts of international advertising and their importance to global marketing and communication activities around the world, the history and current state of international and cross-cultural advertising practice, and the influence of cultural factors on international and cross-cultural advertising and communication practices.
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COMM 3367 - Student-Run Agency Experience Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 2311 and COMM 3360 or COMM 3368, or consent of instructor.
Description
Provides students the experience of operating a communication agency, including working with clients to meet their needs, strategic planning, creation and implementation of strategies and tactics. Additionally, students will manage agency policies and procedures, promotion, brand identity, website and other collateral materials.
Repeatability: Yes
Additional Fee: N
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COMM 3368 - Principles of Public Relations Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 2311 and COMM 3360, or consent of instructor.
Description
Public relations theories and techniques in business, government, and the social services.
Repeatability: No
Additional Fee: Y
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COMM 3369 - Strategic Communication Writing Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 2311.
Description
Preparing memoranda, releases, reports, publicity features, public service announcements, speeches, and other specialized writing.
Repeatability: No
Additional Fee: Y
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COMM 3370 - History of Cinema Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 1307 and COMM 1303, or consent of instructor.
Description
The evolution of film form, content, technology, and economics with special emphasis on American films.
Repeatability: No
Additional Fee: Y
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COMM 3372 - Gender and Media Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 1307 or consent of instructor.
Description
Examination of historical and current portrayals of gender and gender issues in communication media.
Repeatability: No
Additional Fee: Y
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COMM 3373 - Television: History and Culture Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 1307 or consent of instructor.
Description
Study of the development history of television as a mass communication medium within the context of the modernization of American society and culture.
Repeatability: No
Additional Fee: Y
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COMM 3374 - Strategic Social Media Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 2311.
Description
Study of issues at the intersection of strategic communication and social media, including how social media is used by organizations and brands.
Repeatability: No
Additional Fee: N
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COMM 3376 - Media Effects Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 1307 or consent of Instructor.
Description
Effects of media upon individuals, institutions, and societies through the literature of communication.
Repeatability: No
Additional Fee: Y
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COMM 3377 - Strategic Public Relations Planning Credit Hours: 3.0
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 3360 or COMM 3368 .
Description
Students will learn how to identify a public relations opportunity or problem, conduct research, and prepare a strategic plan designed to take advantage of the opportunity or to solve the problem.
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COMM 3380 - Electronic Field Production Credit Hours: 3.0
Lecture Contact Hours: 2 Lab Contact Hours: 3
Prerequisite: COMM 2320 or COMM 3317 .
Description
Single camera video production and electronic post-production theories and techniques applied to the creation of information and entertainment programs.
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COMM 3381 - Short Film Practicum Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: Consent of instructor.
Description
A three-week, hands-on, intense exercise in short film production. This course is for students interested in and passionate about film production. May be taken twice for credit when genre differs.
Repeatability: Yes
Note: Enrollment is by consent of instructor only. Students will be assigned crew positions based on experience and skill level.
Additional Fee: Y
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COMM 3382 - Television II and Sports Production Credit Hours: 3.0
Lecture Contact Hours: 2 Lab Contact Hours: 3
Prerequisite: COMM 2322 .
Description
Continuation of instruction on the tools and techniques of studio television and sports productions. The aesthetics of media production, especially in a studio environment, is stressed. Hands-on instruction in the television studio and production control room continues students’ learning and performance of duties as Producers, Directors, Stage Managers, Camera Crew, Audio Operators, Lightning Crew, Control Room Crew and Grips both in television and sports production.
Additional Fee: Y
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COMM 3383 - Non-linear Editing Credit Hours: 3.0
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 2320 or COMM 3317 .
Description
Introduction to computer-based non-linear editing using integrated software packages.
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COMM 3384 - The Media Industry Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 1307 and COMM 1303.
Description
Examines the history, current state, and innerworkings of a specific segment of a media industry, such as film, journalism, public relations or advertising.
Repeatability: No
Note: Students will travel to a designated “hub city” for the specific industry during the course. Additional fees required.
Additional Fee: N
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COMM 3385 - Communication Practicum Abroad Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 1307 and instructor consent.
Description
Applies concepts and skills related to the field of communication in an international context. May be taken for credit twice for different programs.
Repeatability: No
Note: Instructor consent required; extra fee for travel.
Additional Fee: N
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COMM 3387 - Valenti Production House Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 1303, COMM 2320, COMM 3383 and consent of instructor.
Description
Provides students the opportunity to work on faculty-supervised, media production projects for the Valenti School or select ¿clients¿ who need stories told audibly, visually or both. Content could include experience with film production for event coverage, taking professional portraits and other professional media.
Repeatability: May be taken twice for credit.
Additional Fee: N
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COMM 3388 - Digital Media Entrepreneurship Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 1307 and COMM 1303 or consent of instructor.
Description
Prepares students for a constantly evolving media field by grounding them in business dynamics and helping them recognize new opportunities in media industries. Students will gain skills in researching, developing, and launching a new digital media product or service.
Repeatability: No
Additional Fee: N
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COMM 3399 - Senior Honors Thesis Credit Hours: 3.0
Prerequisite: Approval of department chair, a 3.25 grade point average in the major, and a 3.00 cumulative average.
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COMM 4198 - Independent Study Credit Hours: 1.0
Lecture Contact Hours: 0.0 Lab Contact Hours: 0.0
Prerequisite: Department approval and consent of instructor.
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COMM 4301 - Introduction to Latinx Communication Studies Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 2311 or COMM 2320, and COMM 3376, or consent of instructor.
Description
Course looks at how Latinx identify in various contexts of cultural values, communication styles and cultural competence. Also applies knowledge of culturally competent communication to future business transactions with Latinx groups.
Repeatability: No
Additional Fee: N
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COMM 4302 - Latinx Media Studies Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 2320 and COMM 3376, or consent of instructor.
Description
A senior-level intensive writing course that explores Latinx media systems via six main themes: production, circulation, distribution, reception, representations and effects.
Repeatability: No
Additional Fee: N
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COMM 4303 - Communication Law and Ethics Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 1307, COMM 1303, HIST 1302, and GOVT 2305.
Description
Developments changing communication: legislative, legal and ethical issues relative to First Amendment rights and philosophical issues.
Repeatability: No
Additional Fee: Yes
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COMM 4310 - Opinion Writing & Blogging Credit Hours: 3.0
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 3314 or COMM 3316.
Description
Preparing elements of editorial page including research and writing of commentaries, columns, and editorials. In addition learning how to create, write and maintain an online blog.
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COMM 4312 - Feature Writing for Print and Digital Media Credit Hours: 3.0
Lecture Contact Hours: 3.0 Lab Contact Hours: 0.0
Prerequisite: COMM 3314 or consent of instructor.
Description
Developing ideas, gathering material, and producing feature reports and query letters for print and digital media.
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COMM 4313 - Investigative Reporting Credit Hours: 3.0
Lecture Contact Hours: 3.0 Lab Contact Hours: 0.0
Prerequisite: COMM 3314 or consent of instructor.
Description
News coverage of issues and problems of governments, businesses, urban institutions, and the public at large in an investigative context.
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COMM 4314 - Social Issues in Journalism Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 1307, COMM 1303, and junior standing, or consent of instructor.
Description
Societal problems as portrayed in the press and electronic media. The role of journalism and its impact on social issues. Interaction between public discourse and its social, political, economic, and cultural context.
Repeatability: No
Additional Fee: Y
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COMM 4316 - Advanced Electronic News Credit Hours: 3.0
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 3316 and consent of instructor.
Description
Advanced study and exercises in writing, producing, and presenting electronic news.
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COMM 4320 - Media Production Workshop I Credit Hours: 3.0
Lecture Contact Hours: 2.0 Lab Contact Hours: 3.0
Prerequisite: COMM 2322 , COMM 3321 or COMM 3380 , and COMM 3383 .
Description
Application of various media production techniques to a specific production.
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COMM 4322 - Television Producing and Directing I Credit Hours: 3
Lecture Contact Hours: 2 Lab Contact Hours: 3
Prerequisite: COMM 3380, COMM 3383, and consent of instructor.
Description
Creative problems in producing and directing professional level television programming for broadcast purposes.
Repeatability: No
Additional Fee: Y
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COMM 4324 - Advanced Audio Production Credit Hours: 3.0
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: Junior standing, COMM 3320 and consent of instructor.
Description
For Communication majors only. Intensive study with reading and discussion to introduce concepts of audio editing, radio production, and audio post production for video production.
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COMM 4328 - Broadcast and Film Dramatic Writing Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 2327 or consent of instructor.
Description
Principles, methods, and problems in writing dramatic scripts; readings in the dramatic literature of broadcasting and film.
Repeatability: No
Additional Fee: Y
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COMM 4331 - Persuasion Credit Hours: 3.0
Lecture Contact Hours: 3.0 Lab Contact Hours: 0.0
Prerequisite: Six semester hours of COMM courses completed or consent of instructor.
Description
Theories, methods, and ethics of persuasion and social influence.
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COMM 4335 - Crisis Communication Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: SPCH 1318 or consent of instructor.
Description
Advanced interpersonal communication concepts dealing with relationship disintegration and crisis intervention.
Repeatability: No
Additional Fee: Y
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COMM 4337 - Television and the Familiy Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: Junior standing, COMM 1307 and SPCM 1318, or consent of instructor.
Description
Television portrayals of the family and the processes and relational consequences associated with family use of television.
Repeatability: No
Additional Fee: Y
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COMM 4338 - Family in Popular Culture Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: Junior standing, COMM 1307 and SPCM 1378, or consent of instructor.
Description
Portrayal of family in popular media, including comics, radio, movies, television, and music, and how those popular images influence the expectations that audiences construct about family life and family relations.
Repeatability: No
Additional Fee: Y
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COMM 4354 - Organizational Crisis Communication Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 1307 and junior standing, or consent of instructor.
Description
Study of how organizations plan for, train for, and respond to crises.
Repeatability: No
Additional Fee: Y
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COMM 4355 - Organizational Communication Credit Hours: 3.0
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: six hours in communication courses or consent of instructor.
Description
Theory and research associated with the study of communication in complex organizations.
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COMM 4357 - Intercultural Communication Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 1307, COMM 1303, and junior standing, or consent of instructor.
Description
Study of the theory and practice of intercultural communication as it influences organizational behavior, including the effects of cultural diversity on communication within multicultural organizations and the impact of intercultural interactions on communication in organizations.
Repeatability: No
Additional Fee: Y
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COMM 4358 - Bargaining and Negotiation Credit Hours: 3.0
Lecture Contact Hours: 3.0 Lab Contact Hours: 0.0
Prerequisite: Junior standing or consent of instructor.
Description
The role of communication in bargaining and negotiation within organizational settings.
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COMM 4360 - Media Planning & Placement Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 2311 and COMM 3360, or COMM 3368, or consent of instructor.
Description
Application of media planning principles to create an integrated communications plan.
Repeatability: No
Additional Fee: Y
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COMM 4361 - Advertising Campaign Competition Credit Hours: 3.0
Lecture Contact Hours: 3 Lab Contact Hours: 3
Prerequisite: Application to instructor. COMM 3360 , COMM 3361 and COMM 4360 or COMM 4366 .
Description
Application of creative media and strategic advertising principles in developing a complete advertising campaign for national competition.
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COMM 4363 - Integrated Communication Campaigns Credit Hours: 3.0
Lecture Contact Hours: 2 Lab Contact Hours: 3
Prerequisite: COMM 3360 , COMM 3361 and COMM 4360 or consent of instructor.
Description
Application of integrated communication principles to develop and execute a campaign.
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COMM 4365 - Digital Public Relations and Advertising Credit Hours: 3.0
Lecture Contact Hours: 3.0 Lab Contact Hours: 0.0
Prerequisite: COMM 3360 or COMM 3368 .
Description
Incorporation of the Internet into integrated communication. Advertising models, promotion activities, relationship marketing and research methodology. Web audience measurement and Internet user characteristics and behavior.
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COMM 4366 - Advertising Account Planning Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 2311 and COMM 3360.
Description
Advertising planning that includes strategy, creative and idea development.
Repeatability: May be repeated once for credit.
Additional Fee: Y
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COMM 4367 - Issues Management Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 3368 and junior standing, or consent of instructor.
Description
Examines the communication strategies used by major organizations to influence public policies.
Repeatability: No
Additional Fee: Y
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COMM 4368 - Public Relations Campaigns Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 3377 or COMM 4360 or COMM 4366.
Description
Public relations campaign strategies and case histories, including the design and partial implementation of a public relations program for selected clients.
Repeatability: No
Additional Fee: Yes
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COMM 4369 - Advertising Portfolio Credit Hours: 3.0
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 3326 ,and COMM 3361 , or consent of instructor.
Description
Developing a portfolio to show student-produced work in advertising.
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COMM 4370 - Social Aspects of Film Credit Hours: 3.0
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: three advanced hours in communication.
Description
An examination of the social context in which films are produced and exhibited including film censorship, audience attitudes and behavior, and content analysis.
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COMM 4371 - American Cinema: The Directors Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 1307.
Description
Examination of the role of the director in the conceptualization and creation of a film. Students will look at different directing styles.
Repeatability: The director studied will vary from semester to semester. Therefore, students are permitted multiple enrollments for credit. A maximum of three total enrollments of the course is permitted.
Additional Fee: Y
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COMM 4372 - Media, Power, and Society Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 1307 and Junior standing.
Description
Critical study of media as a social force in modern society.
Repeatability: No
Additional Fee: Y
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COMM 4373 - Intercultural Public Relations Credit Hours: 3.0
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 3368, or consent of instructor.
Description
Enables students to understand, critique, and apply current theory and principles of practicing public relations in intercultural settings. Focus is on understanding publics with diverse cultural identities and from diverse cultural backgrounds, building relationships with these publics, and managing conflicts.
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COMM 4374 - Strategic Communication Research Projects Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 2310, COMM 3360 and COMM 3369, and consent of instructor.
Description
Students will learn to outline, execute and evaluate strategic communication research, understand and be able to use content analysis, focus groups, interviews, surveys and experiments, and apply quantitative and qualitative research methods in a research project.
Repeatability: N
Note: Consent of instructor is required for enrollment.
Additional Fee: Y
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COMM 4375 - Propaganda & Mass Comm Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 1307 or consent of instructor.
Description
History, theory, development, and impact of propaganda as a controversial mass communication strategy for influencing public opinion.
Repeatability: No
Additional Fee: Y
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COMM 4377 - Understanding Publics Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 3360 or COMM 3300.
Description
Study, understand, and apply current research, theory, and principles of identifying, segmenting, and working with publics.
Repeatability: No
Additional Fee: Y
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COMM 4378 - The Social Impact of New Information Technology Credit Hours: 3.0
Lecture Contact Hours: 3.0 Lab Contact Hours: 0.0
Prerequisite: Junior standing.
Description
Advanced study and analysis of the cultural and social impact of contemporary communication/information technology.
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COMM 4380 - Live Sports Production Credit Hours: 3.0
Lecture Contact Hours: 2 Lab Contact Hours: 3
Prerequisite: COMM 3380 , COMM 3382 and COMM 3383 , or consent of instructor.
Description
Creation of both live and pre-recorded live sports media products, including a 30-minute coaches show, sports event productions, client-based productions and feature productions. Students produce, direct, edit, shoot and write under the guidance of the instructor. Previously learned concepts of preproduction and postproductions will be applied.
Additional Fee: Y
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COMM 4381 - Digital Cinematography Credit Hours: 3.0
Lecture Contact Hours: 3 Lab Contact Hours: 3
Prerequisite: COMM 3321 and consent of instructor.
Description
Advanced techniques in digital cinematography. Focus on narrative storytelling. Scripting, lighting, shooting, and editing in standard and high definition video.
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COMM 4382 - Narrative Non-Linear Editing Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 3383.
Description
Using skills taught, students will be able to edit narrative film using a variety of software. Students will gain understanding of the history of editing and various approaches to the art form, as well as of the workflows required in editing television and film productions.
Repeatability: No
Additional Fee: Y
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COMM 4383 - Documentary Filmmaking Credit Hours: 3.0
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: permission of instructor.
Description
Theories, methodologies, and practices related to the production of successful documentary films.
Typically Offered: Fall & Spring
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COMM 4384 - Strategic Communication Applications Credit Hours: 3
Lecture Contact Hours: 0 Lab Contact Hours: 3
Prerequisite: COMM 2311, COMM 3360 or COMM 3368, and COMM 3369; or consent of instructor.
Description
Students get real-world experience in conducting client communication, planning public relations programming, conducting research to apply to communication issues, and writing and implementing public relations messages and materials. Students are actively engaged in problem solving during every class meeting, as they are required to contribute ideas and advice for every team’s work.
Repeatability: Course may be repeated once for elective credit.
Additional Fee: N
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COMM 4385 - Color Grading Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: COMM 2320 and COMM 3383.
Description
Introduction to professional techniques and theory in color grading and correction in media production.
Repeatability: No
Additional Fee: N
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COMM 4386 - Reporting on Immigration, Hispanics and Data Credit Hours: 3.0
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: None.
Description
Examination of media’s role in helping shape perceptions about immigration policies and immigrants, as well as perceptions about countries people migrate from. Introduces students to historical context and current debates on immigration reform, focusing on political discourse and rhetoric in mass media.
Additional Fee: N
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