Feb 26, 2024  
2012-2013 Graduate Catalog 
    
2012-2013 Graduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

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MARK 7372 - Services Marketing

Cr. 3. (3-0)
Prerequisite: graduate standing and MARK 6361 . Addresses unique aspects of services, such as intangibility, lack of inventory and close interaction between provider and customer, as well as the associated marketing and managment tasks for the provider, including managing demand and human resources. Special emphasis on the determinants of service quality and the link between internal business practices and customer satisfaction.



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