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Jan 17, 2025
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MARK 7372 - Services MarketingCr. 3. (3-0)
Prerequisite: graduate standing and MARK 6361 . Addresses unique aspects of services, such as intangibility, lack of inventory and close interaction between provider and customer, as well as the associated marketing and managment tasks for the provider, including managing demand and human resources. Special emphasis on the determinants of service quality and the link between internal business practices and customer satisfaction.
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