Sep 12, 2024

2012-2013 Undergraduate Catalog

2012-2013 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

COMM 4365 - Digital Public Relations and Advertising

Cr. 3. (3-0)

Prerequisite: COMM 3353 or equivalent skills, and either COMM 3360 or COMM 3368.

Incorporation of the Internet into integrated communication. Advertising models, promotion activities, relationship marketing and research methodology. Web audience measurement and Internet user characteristics and behavior.