Mar 15, 2026  
2016-2017 Undergraduate Catalog 
    
2016-2017 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

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MARK 4372 -  Services Marketing

Credit Hours: 3.0
Lecture Contact Hours: 3    Lab Contact Hours: 0
Prerequisite: MARK 3336 .

Marketing services. Service quality effects on firm performance. Integration of perspectives of top management, marketing, operations, and human resource management.



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