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Feb 16, 2025
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COMM 3363 - Global & Multicultural AdvertisingCredit Hours: 3.0 Lecture Contact Hours: 3 Lab Contact Hours: 0 Prerequisite: COMM 3360 . Description Study of the major concepts of international advertising and their importance to global marketing and communication activities around the world, the history and current state of international and cross-cultural advertising practice, and the influence of cultural factors on international and cross-cultural advertising and communication practices.
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