Feb 14, 2025  
2019-2020 Graduate Catalog 
    
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2019-2020 Graduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

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PHCA 8306 - Advanced Pharmaceutical Marketing

Credit Hours: 3.0
Lecture Contact Hours: 3   Lab Contact Hours: 0
Prerequisite: Graduate Standing or consent of instructor.

Advanced concepts, practices, and strategies to market pharmaceuticals with emphasis on advertising, physician detailing, pricing, and new market access strategies for prescription products.


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