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Apr 29, 2025
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COMM 3362 - Advertising SalesCredit Hours: 3.0 Lecture Contact Hours: 3 Lab Contact Hours: 0 Formerly COMM 3362 Broadcast and Cable Sales Prerequisite: COMM 3360 . Description Concepts, theories, problems, and practices across media platforms. Includes research, media planning, applied ratings, role of representative firms, promotion, and client negotiation. Typically Offered: Fall
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