Apr 19, 2025  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

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COMM 4365 -  Digital Public Relations and Advertising

Credit Hours: 3.0
Lecture Contact Hours: 3.0    Lab Contact Hours: 0.0
Prerequisite: COMM 3360  or COMM 3368 .
Description
Incorporation of the Internet into integrated communication. Advertising models, promotion activities, relationship marketing and research methodology. Web audience measurement and Internet user characteristics and behavior.


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