Jan 14, 2025  
2019-2020 Undergraduate Catalog 
    
Catalog Navigation
  Publication Home
  University of Houston
  Academic Calendar
  Admission Requirements
  Tuition and Fees
  Scholarships and Financial Aid
  Policies
  Programs & Degrees
  Courses

  Colleges
  Architecture and Design
  The Arts
  Business
  Education
  Engineering
  Exploratory Studies
  Honors
  Hotel and Restaurant Management
  Law
  Liberal Arts & Social Sciences
  Natural Sciences and Mathematics
  Nursing
  Optometry
  Pharmacy
  Public Affairs
  Social Work
  Technology
  Definition of Terms and Course Numbering
  Publication Archives
  Publication Disclaimer
  Publication Updates
  My Portfolio
HELP
2019-2020 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

HRMA 3379 - Entertainment and Venue Marketing

Credit Hours: 3.0
Lecture Contact Hours: 3    Lab Contact Hours: 0
Description
Introduction to the fundamental business/marketing concepts necessary for successful sports and entertainment events. This course provides a solid knowledge base in the areas of marketing foundations, economics, sponsorship, public relations, sales, advertising, and licensing.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)