Sep 27, 2024  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

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MARK 4362 - Applied Buyer Behavior

Credit Hours: 3.0
Lecture Contact Hours: 3    Lab Contact Hours: 0
Prerequisite: MARK 3336 ; good academic standing; and one or more of the following: pre-business major with advisor approval, declared business major, or if required for a declared minor or special program.
Description
The applications of buyer behavior in the execution of marketing strategy.


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